I go to McDonald's, a lot. It's like coming home. I know what is on the menu. I know how it tastes. It will only take me 10 minutes or less to get food. And I just have to eat, no shopping, no cutting on a cutting board too large for my 10 inch wide by 20 inch long counterspace, no cleaning up.
AND I order Happy Meals. I am Happy Meal sized, so it works. Plus, you get a toy. A small, shiny, brightly colored, plastic toy. That spits fire.