Yes, my friends, what you are actually seeing is photo of toilet paper. Take notice of the name, "just 1", and also that small icon in the bottom left corner with a 6. That is the "ply" of my toilet paper here in France. And the name, that is how many squares they expect you to use. I cheat and use 2, which might mean I am SUPER lux, instead of just lux. Really, could you resist trying 6 ply toilet paper if given the chance?