1 : the front of a building; also : any face of a building given special architectural treatment
2 : a false, superficial, or artificial appearance or effect
Boyfriend absolutely refused to put on more comfortable shoes to go to a 22h (10 o'clock) movie last night after we had walked for 4 hours and his feet hurt.
His reasoning: they wouldn't look good.
Yes, how gauche of me for even thinking of it.