Nestlé is trying to start the healthy drink trend in France. It's not really part of the custom here to be carrying a drink around all day. You have too many other things to carry like metro passes, reading materials, purses. Plus cups here are mini. You could fit one french glass inside of a regular american sippy cup. They just don't drink as much as we do. So I am curious to see how the whole thing will work out. In the meantime, we can at least appreciate the evil guarana eye their marketing team has put on the label.